Kobe IV: If You Really Want It

The Kobe Zoom IV launch was based on the line “IF YOU REALLY WANT IT” which was the headline of this campaign. Our resources were a VO recording of Kobe Bryant reading a script describing what it means to have ‘the fire inside’ and box of approved NBA footage.

We collaborated with Pharrell William to create an original sound track, using Kobe’s words, that became the soul of the TVC and the backbone of the entire campaign.