Kobe Mentu

Kobe Mentu (Kobe Disciples) is a 6 part TV show based on the training excellence of Kobe Bryant, incorporating the spirit of JDI for China basketball. This campaign extended to all different media platforms on and off line. Kobe Mentu turned out to be one the largest projects created in collaboration between WK and Nike.

Broken into 4 phases of content releases, Kobe Mentu lasted 6 weeks (starting mid April and ending May of 08) with constant updates online and offline. The online content was backed by a four week intensive training program extending to the first Nike basketball community website in China, Ballers Network.

The result was over 4 million downloads of training and 100 million views of the episodes.