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Metallic Sheen Collection
In fall of 2018, APLA created a cross-seasonal, geo-wide platform centered around her.
This was a defining moment to introduce the females that are moving their cities and the world around them forward through the power of sport.
By telling each of their stories we were able to amplify and defy conventions of the norm in each of their markets.
“Unstoppable power” is an attitude. It’s the conviction that lives within her to never stop. Never settle. To break through all barriers and turn obstacles into opportunities while inspiring others to do the same.
She is a powerful force that can’t be stopped. She is unstoppable.
Creative Director: Justin Hays

























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