React Media Launch

On January 18 this year, we launched the Nike Epic React in a city on the bleeding edge of technological innovation and culture - Seoul. For Nike, there couldn’t have been a more fitting environment to showcase our unique marriage of science and sport, than at the home of the 2018 Winter Olympics. Our goal was to not only set the world on fire with a new key innovation, but to inspire Koreans to lace up, Choose Go, and own their path. With this goal leading our teams, we delivered an unmissable event at the Dongdaemun Design Plaza in Seoul. Generating hype and demand for the brand at a key moment.