Run By Rebels

For summer of 2017, the goal was to instigate and ignite the running revolution. After all, rebellion is in our dna.

We were founded by and for the runners and athletes who don’t follow the rules. Guided by the spirit and attitude of the previous season of Vapormax, we returned to those roots to celebrate and story-tell around the athletes in apla who were pushing past the physical act of running. Creating a new culture and a new identity for runners.