Vem Junto

Nike Brazil had begun its journey towards Rio 2016 with once goal in mind: to be the brand of the people. In 2015 we launched a local brand voice campaign, a call to action to start a collaborative movement to transform the country through sports.

With the objective to highlight the collective power and coolness of running, athletes joined the movement thru an epic brand film: Run Together. By showcasing a journey of friendly race between consumers and athletes to push harder and finish strong we partnered with a local artist to develop a movie poster to stand as the manifestation of this movement.

To connect the stories of the pacers to their communities in a hyperlocal way we collaborated with local artists underline the invitation for the youth to take over the streets and transform their cities. These executions were used as the basis for creative communication.